Is there a minimum contract period?

You can try it for as little as one month, but we recommend continuing for three months or more.

Can you provide advertising creatives?

Yes, our designers can create banners and videos. Production costs are required in addition to advertising fees.

Can we deliver to other countries, not just Vietnam?

Yes, we can. We also support delivery to Southeast Asia (Thailand, Indonesia, the Philippines, etc.) and Japan.

ChatGPT Ads

Chat GPT ADS

ChatGPT Ads Agency in Vietnam – Reach
Customers Right Inside the Conversation

ChatGPT Ads launched in Vietnam in September 2026. DYM DIGITAL Vietnam handles everything from account setup and context hint design to day-to-day management and optimization – so your brand appears at the exact moment customers ask ChatGPT for help making a decision.

Part of DYM Group – Premier Partner of Google & LINE Yahoo in Japan
Over ¥20 billion in managed search ad spend (Google, Yahoo!)
Support in Vietnamese, English and Japanese

Get 3 Free Context Hint Proposals

Can you find an English class for my 7-year-old near
District 7? Budget is about 2–3 million VND a month.

For a 7-year-old in District 7, here are 3 things to compare:

Teaching style: game-based learning, native teachers
Small classes (8–12 children)
A free trial lesson before enrolling

Would you prefer weekend or weekday evening classes?

Ad placement

[Your brand] · Sponsored

Free trial lesson for ages 6 - 10

Small classes, native teachers in District 7

* Illustration. Ads appear below ChatGPT’s answer, clearly separated from it.

Scroll down for more

DYM Group certifications (Japan):

ABOUT

What is ChatGPT Ads?

ChatGPT Ads are paid ads shown inside ChatGPT. The AI reads the context of the conversation and
shows ads that match what the user is looking into – unlike ads targeted by keywords or interests.

Shown separately below answers

Ads are labeled “Sponsored” and kept separate from answers. Advertising does not influence ChatGPT’s responses.

Reaches Free and Go plan users

Ads are shown to Free and Go users. Plus, Pro, Business, Enterprise and Edu users, and anyone under 18, do not see ads.

Now available in Vietnam

Since September 2026, businesses with a legal entity in Vietnam can run ads themselves via OpenAI’s Ads Manager.

ADS Manager

ChatGPT Ads Come with Their Own Dashboard Ads Manager

ChatGPT Ads are created and run in Ads Manager, OpenAI’s official advertising dashboard. Just like Google Ads or Facebook Ads, everything is organized into campaigns, ad groups and ads, and performance is tracked right in the dashboard. The screenshots below are from real accounts DYM manages in Japan.

Three levels – campaigns → ad groups → ads – that work much like Google Ads
Spend, impressions, clicks and CPC trends shown in charts
The account is in your company’s name; DYM is invited in to manage it

Màn hình Tổng quan (Overview) trên Ads Manager của ChatGPT Ads — Overview

Track spend, impressions, clicks and CPC over time. Ads under review and measurement issues to fix are also flagged here.

Màn hình Chiến dịch trên Ads Manager — Campaigns

Manage delivery by goal (click-focused or conversion-focused).

Màn hình Nhóm quảng cáo trên Ads Manager — Ad Groups

Where context hints are set. Each ad group targets one conversation context.

Màn hình Quảng cáo trên Ads Manager — Ads

See impressions, clicks and CTR for each ad (headline, description and image).

※Real Ads Manager screens from accounts DYM manages in Japan (Oct 2026). Company names, ad names and figures are blurred.

Why Now

Why Start
ChatGPT Ads now?

More people now ask ChatGPT instead of searching Google before buying. With advertising newly available in Vietnam, competition is still low. Starting early lets businesses build data and experience before their competitors.

78,4%

of Gen Y and Gen Z in Vietnam have
used AI for shopping

Source: Vietnam Report (published 10/2026)

81%

of AI users in Vietnam use ChatGPT,
the most widely used AI platform

Source: Decision Lab, Vietnam Consumer AI Market Report 2025 (8/2025)

Early stage = Less competition

Launched in Vietnam in September 2026. In Japan, DYM has been running and testing campaigns since June 2026.

Comparison

How ChatGPT Ads Differ fromGoogle Ads & Facebook Ads

Criteria	ChatGPT Ads	Google Ads (Search)	Facebook Ads
Targeting	Conversation Context (Context Hints)	Keywords	Demographics, interests
When you reach users	While asking for help to decide	While searching	While scrolling social media
Ad format	Headline + Short description + 1:1 image	Headline + description (RSA)	Images, video
Pricing model	CPM / CPC	CPC	CPM / CPC

Context Hints

Context Hints The Key to ChatGPT Ads Performance

ChatGPT Ads do not let you target by age, gender or interests. Instead, advertisers describe in plain
language “which conversations the ad should appear in” – these are called context hints. Hints guide the AI
rather than acting as exact-match rules, so how you write them decides your results.

Example: A children’s English center in Ho Chi Minh City

Good – describes the real conversation

“Parents in Ho Chi Minh City with children aged 6–10, looking for an
English center near home for the first time, comparing fees and teaching methods, and wanting a trial lesson before enrolling.”

Weak - Just a list of keywords

“kids english center cheap best hcmc”

4 Rules for Writing Effective Context Hints

Situation x Problem x Stage

Cover all three in one sentence.

Write the way users ask ChatGPT

Use the language of a question, not ad copy.

One ad group = one intent

Mixing intents makes delivery unfocused.

5–15 phrasing variations

Prepare several ways of saying the same intent.

Align 3 layers: Context Hints - Ad - Landing Page

When all three use the same words, the AI rates the ad as more relevant, so it
appears in the conversations you are aiming for.

Context Hints	ages 6–10 / near home / comparing fees / trial lesson
Ad	“Free trial class for ages 6 - 10”
Landing page	English for ages 6–10 in HCMC – Book a trial lesson

Get 3 Free Context Hint Proposals for Your Industry

Industries

Industries That SuitChatGPT Ads

E-commerce

Fashion, furniture, electronics - ads from product feeds

Considered
purchases

Cars, cosmetics, high-value home appliances

B2B / SaaS

Long comparison cycles with many questions

Education

Language centers, courses, learning apps

Travel & local services

Hotels, tours, restaurants, local services

Note: Under OpenAI’s advertising policies, some categories are restricted or reviewed individually (e.g. finance, healthcare, politics, gambling, alcohol). DYM DIGITAL Vietnam checks whether your product can be advertised before launch. [Updated: dd/mm/yyyy]

Challenges

Common Challenges
When RunningChatGPT Ads?In - House

As a brand-new channel, ChatGPT Ads differ from familiar platforms in both setup and optimization.

01
Setup takes several steps – account creation, billing and user permissions must each be configured correctly.
02
Conversations are not visible – you only get aggregate numbers, so optimizing depends on reading user intent.
03
Measurement setup – accurate conversion tracking needs the Pixel and Conversions API.
04
Landing page configuration – the OAI-AdsBot crawler must be allowed access to pass review.
05
No proven playbook yet – how you write context hints decides whether ads appear in the right place.

Service Details

DYM DIGITAL VietnamFull-service ChatGPT Ads Management

Account setup support

Step-by-step guidance to create your Ads
Manager account, set up billing and invite
DYM to manage it.

Measurement setup

Pixel, Conversions API and UTM setup,
connected to GA4 to track conversions.

Context Hints design

Persona analysis, intent-based ad groups and
phrasing variations.

Ad creative production

Headlines, short descriptions and 1:1 images optimized for the ChatGPT format.

Landing pages & Technical setup

Design landing pages aligned across 3 layers and configure OAI - AdsBot, all in-house.

Management & Reporting

Daily optimization, A/B tests, weekly/monthly reports with improvement proposals.

Why DYM DIGITAL VIETNAM

Why choose DYM DIGITAL VIETNAM for ChatGPT Ads?

Backed by DYM Group in Japan

DYM Group has supported 10,641 businesses (as of 6/2025). DYM is a Google Premier Partner, a status reserved for the top 3% of Google Partners in Japan. With LINE Yahoo, DYM holds the highest Premier rank among 617 certified agencies in Japan (as of 4/2026). Only 14 companies in Japan hold Premier status on both platforms (as of 6/2026).

Experts in understanding user intent

72% of DYM’s advertising revenue comes from search ads (Google, Yahoo!), where understanding what users really want is key. ChatGPT Ads follows the same logic, making this experience directly applicable.

A 3-month head start from Japan

ChatGPT Ads launched in Japan in June 2026. DYM Japan researched and tested it from the start. DYM DIGITAL Vietnam brings all that knowledge to the Vietnamese market.

Trilingual support in Vietnam

Vietnamese, English and Japanese support. Account setup, technical work, landing pages and reports, all handled in-house.

Results

DYM Group’s Results

ChatGPT Ads launched in Vietnam in September 2026. Below are the results of DYM Japan (our parent company), the foundation for the processes and knowledge DYM DIGITAL Vietnam applies.

ChatGPT Ads · Live results in Japan

Selected from ChatGPT Ads accounts managed by DYM Japan (company names withheld).

Buyback / Resale

CTR: 1,21%
CPC: ~17,000 VND
CVR: 13,46%
CPA: ~127,000 VND

Business services (B2B)

CTR: 0,52%
CPC: ~56,000 VND
CVR: 3,28%
CPA: ~1,694,000 VND

Real estate investment

CTR: 0,62%
CPC: ~62,000 VND
CVR: 1,46%
CPA: ~4,236,000 VND

* Final figures for September 2026 (Sep 1–30). Source: OpenAI Ads Manager data. Amounts converted to VND at ¥1 ≈ 165 VND (rate as of Oct 5, 2026); the small line shows the actual amount in yen. CV, CVR and CPA are post-click conversions. Results vary by industry, product and budget.

76,16%

of accounts improved CPA after DYM took over

05/2025 - 04/2026

average ad budget growth as performance improved

05/2025 - 04/2026

1,57%

client churn rate

02/2026 - 04/2026

100%

of ad specialists hold Google Ads certifications

As of 04/2026

ChatGPT Ads research in Japan

With memory/history on, ads also draw on past conversations.
With it off, ads still appear across different accounts and browsers.
Same question → same ad across different accounts and browsers.

→ Results depend on reading context and customer personas.

Reading search intent – SEO case studies

E-commerce (gifts): outside top 100 → #1, 0 → 6,000 visits/day in 2 months
IT (SFA, CRM): → #1, traffic +190%, CVR 1.5% → 4%
Manufacturing (machining, injection molding): → #2, traffic +120% in 6 months

Top-tier partner of Indeed (Platinum) and Kyujin Box in Japan (as of Oct 2025).

Report

Transparent reportingYour Results, Shown in Numbers

ChatGPT’s Ads Manager only provides aggregate numbers such as impressions, clicks and spend. DYM DIGITAL Vietnam combines tracking tags with GA4 to build reports that follow results all the way to conversions – using the report format we run for Facebook Ads and Google Ads, adapted for ChatGPT Ads.

MEASUREMENT

We build your measurement setupfrom Scratch

No more “we don’t know how many leads the ads brought in.” Because ChatGPT conversations are private, accurate tracking on your website is what makes or breaks performance.

Step 01

Install tracking tags

Add the OpenAI Pixel and
Conversions API to your landing page to track inquiries and purchases after the click.
Step 02

Connect UTM and GA4

Identify traffic sources and compare
results with other ad channels and
SEO on the same basis.
Step 03

Build a Looker Studio dashboard

Combine ad data and GA4
conversions in a single report.
Step 04

Data-driven improvements

Propose next steps based on results
by ad group and creative.

Example conversions we track:

Contact
Downloads
Purchases
Zalo / Messages

DAILY

Daily updates

Daily results shared via Google Sheets, customized to your needs.

WEEKLY

Weekly reports

The monthly report format can also be delivered every week.

MONTHLY

Monthly reports + meetings

A detailed monthly report by platform and ad group, presented in a regular meeting with your account manager.

Looker Studio Report Samples

※Based on our actual report format. Business names and figures are blurred.

Mẫu báo cáo Looker Studio: Trang bìa — Cover

Reports delivered every month

Mẫu báo cáo Looker Studio: Tổng quan theo tháng — Monthly summary

Compare impressions, clicks, CV, CPA and spend by month

Mẫu báo cáo Looker Studio: Diễn biến theo ngày — Daily trends

Track day-to-day changes in charts and tables

Mẫu báo cáo Looker Studio: Theo nhóm quảng cáo (Context Hints) — By ad group (Context Hints)

See which conversation contexts drive results

Mẫu báo cáo Looker Studio: Theo Creative — By creative

Compare CTR and CVR by headline and image

Mẫu báo cáo Looker Studio: Chi tiết chuyển đổi (GA4) — Conversion breakdown (GA4)

Totals by conversion type and traffic source

Pricing

ChatGPT Ads pricing

Setup fee (one-time)

10.000.000 VND

Account setup and permissions, Pixel /
Conversions API installation, OAI-AdsBot
configuration, initial context hint design and first set of ad creatives.

Management fee

20%of ad spend

Daily management and optimization, A/B testing of context hints and ads, weekly / monthly reports and review meetings.

Minimum ad budget

30.000.000 VND/month

Management fee not included. Ad spend is paid directly to OpenAI.

Example with a: 30.000.000 VND/month budget

Prices exclude VAT.

First month: 46.000.000 VND
From the second month: 36.000.000 VND/ month

Early Partner Program

[Offer for the first [number] businesses - offer details and conditions]

Apply now

Flow

How It Works

Ads can go live in as little as 7 business days after signing.

Step 01

Contact

Reach out via the form or by phone.
Step 02

Consultation & Plan

We learn your goals and send context hint proposals.
Step 03

Account setup

You create the Ads Manager account and invite DYM – with our step-by- step guide.
Step 04

Preparation

Tracking setup, creative production and ad review submission.
Step 05

Launch & Optimize

Ads go live, followed by optimization and regular reporting.

Our projects

Case Study Marketing ngành làm đẹp: Chiến lược quảng bá giúp brand mới tăng trưởng doanh thu và xây dựng nhận diện thương hiệu chỉ sau 3 tháng.

Đổi tên hình thức ưu đãi “Mua Combo” sang “Mua 1 Tặng 1”, giúp AOV (giá trị đơn hàng trung bình) và doanh thu tăng mạnh.
Cải thiện creative giúp CTR tăng 200%, đồng thời đạt được mức độ nhận diện thương hiệu cao so với mặt bằng ngành.

Case Study Marketing ngành làm đẹp: Chiến lược tăng trưởng chuyển đổi và tối ưu trải nghiệm tư vấn trực tuyến

Chỉ trong 12 ngày triển khai, chiến dịch đã đạt được kết quả rất tích cực
Tỷ lệ chuyển đổi (CVR) tăng 25%
Nhờ xác định đúng tệp khách hàng mục tiêu, số lượng khách đến cửa hàng đã tăng lên

Một trung tâm giáo dục có số lượng khách hàng tiềm năng đã tăng gấp 3 lần nhờ vào việc sử dụng quảng cáo Google/Facebook.

Số lượng liên hệ qua quảng cáo Facebook tăng gấp 5 lần.
Số lượng khách hàng tiềm năng tăng gấp 3 lần

Hair Salon tăng lượng khách nhờ chiến dịch quảng cáo hiệu quả

Case Study Marketing ngành làm đẹp: Chiến lược gia tăng nhận diện thương hiệu và tối ưu chi phí chuyển đổi trong chiến dịch quảng cáo

Tối đa hóa hiệu quả chi phí quảng cáo thông qua chiến lược phân khúc theo khu vực (Area Segment)
Triển khai các chiến dịch hợp tác với Influencer (KOC)
Đạt được chi phí trên mỗi tin nhắn khoảng 100,000 VND

Case Study Marketing ngành làm đẹp: Chiến lược nhận diện và tối ưu chi phí chuyển đổi cho thương hiệu mới

Chỉ trong 10 ngày triển khai, fanpage đã tăng thêm 50 người theo dõi Nhờ xác định đúng tệp khách hàng mục tiêu, số lượng tương tác đã tăng lên

FAQs

ChatGPT advertising service FAQs

Are ChatGPT Ads available in Vietnam?

Yes. According to OpenAI’s help center, Ads Manager is available in Vietnam. The advertiser and billing entity must be based in Vietnam.

What is the minimum budget?

With DYM DIGITAL VIETNAM, the minimum ad spend is 30,000,000 VND per month (excluding the 20% management fee).

Who owns the ad account?

Your company does. OpenAI requires advertisers to create their own account and invite their agency to manage it. DYM guides you through every step.

Can advertisers see users’ chats?

No. Advertisers only receive aggregate data such as impressions, clicks and spend. Conversations and personal information are not shared.

How soon can ads go live?

In as little as 7 business days after signing. Timing can vary with account setup and OpenAI’s review.

Which industries cannot use ChatGPT Ads?

Some categories are restricted or reviewed individually under OpenAI’s policies. DYM DIGITAL VIETNAM checks this before launch.

Should we stop Google Ads or Facebook Ads?

No. ChatGPT Ads are an additional channel. Running them together gives you more touchpoints and lets you compare results across channels.

What reports will we receive?

Daily results are shared in Google Sheets, and each month you receive a detailed Looker Studio report presented in a review meeting. Weekly reports are also available. Conversions are tracked with OpenAI’s tags and GA4.

Do you offer Japanese-language support?